Design of hotel complexes
BOOM PROJECT's VERSION
DESIGN AS A SALES TOOL
High-quality hotel design is the most important component of a successful business. When choosing a hotel, the guest first of all chooses a dream. And in most cases the price of the service is secondary! The very stereotypical place that resonates in the soul of a potential guest.
Imagining morning in a hotel, you probably visualize awakening with a sea view birds singing and service with breakfast in bed. This or a similar picture with a stereotypical image of a hotel is present in the heads of all people without exception. These images can vary, but in essence you can create the perfect picture that will resonate with most people! The images of ideal things, spaces and events are formed in us by modern media culture. If you are asked to imagine an ideal vacation or a romantic dinner, your subconscious mind will helpfully show you a video – a collective image from snatches of your favorite films and commercials.
So, quality hotel design will use these stereotypes. Will try to refer to the collective image of the ideal hotel.
To reach the subconscious 90% of success! If successful, you will be able to make the sale not to the logical side of your potential guest through a low price or an attraction promotion, but directly to the emotional component of your guest. Emotion is the strongest motivating force! By selling through emotion, you are destined to succeed.
FUNCTIONALITY AND CONVENIENCE AS A MARKETING TOOL
Quality interior design and architecture fulfilled their primary function and made a sale. What’s next? The second fundamental factor of a successful hotel is functionality and comfort! Whether or not this guest becomes your regular customer depends on the quality of the guest’s stay at the hotel. Rave reviews of a great vacation are the best advertisement possible! Form follows function – that’s our motto . It is not necessary to complicate the layout or landscaping. Everything should be intuitively clear. Convenience and ergonomics of the premises are a huge part of your guest’s positive experience.
SERVICE AND RELATED INFRASTRUCTURE
The last but not least factor of the hotel’s success is service! If you paid enough attention to the first two factors described above, but forgot about the infrastructure, it is a disaster. Parking lots, laundry rooms, maid rooms and technical stairs. All this is the infrastructure of your hotel. It is impossible to provide quality service without these premises. In pursuit of the number of rooms, do not forget about the technical rooms.
HOTEL DESIGN VERSATILE AND FUN PROCESS
WHICH REQUIRES A HUGE AMOUNT OF PROFESSIONAL KNOWLEDGE AND SKILLS. WE KNOW HOW AND WE KNOW ALL THIS.